Apotex is one of Canada’s leading pharmaceutical companies, committed to making quality healthcare accessible to all. To bring this purpose to life, I collaborated with director Michael Del Monte on a master brand film and five vignettes capturing real stories of strength and resilience.

Inspired by the mantra “A Force for Health,” the work extends beyond storytelling, evolving the brand’s visual language through a design system that embodies strength, care and accessibility. This expression came to life across every corner of the brand, reinforcing Apotex’s enduring commitment to better health for everyone.