A new parent brand created to unify three legacy organizations under a single, modern identity. As Creative Director, I led the design work in collaboration with a multidisciplinary team, translating brand strategy into a clear and cohesive visual system.

The identity brings focus to the idea of life in motion. An organic wordmark and continuous line treatment express progress, confidence, and individual journeys, supported by a flexible design language built to scale across consumer facing touchpoints.

The result is a brand expression that balances heritage with optimism, bringing clarity and humanity to a complex category while reinforcing trust and relevance in everyday life.