A comprehensive rebrand transformed the former Canadian Cosmetic, Toiletry and Fragrance Association into Cosmetics Alliance Canada, establishing a modern platform that reflects the scale and evolution of the beauty and personal care industry.

The process included collaborative naming, strategic positioning, and the development of a refined visual system designed to unify members under a clearer, more contemporary identity. A confident editorial aesthetic, restrained palette, and interconnected symbol express collaboration and category breadth.

The result is a cohesive brand that extends seamlessly across digital and industry communications, reinforcing CAC’s role as Canada’s authoritative voice for personal care.