Formed through the merger of Neenah Inc. and SWM, a new parent brand was created to unify two legacy organizations while preserving the strength and equity of their individual portfolios.

Centered on the idea of formation, the identity reflects materials coming together to unlock new possibilities. A wing inspired symbol anchors the system, representing momentum and precision while creating a connective structure for an endorsed family of brands.

Bold colour, disciplined geometry, and a flexible design system balance engineering with expression. This visual language brings coherence to complexity, positioning the brand as a modern materials leader shaping what is next.