Created to replace the Canadian Cosmetic, Toiletry and Fragrance Association with a modern identity that better reflects the beauty and personal care industry. A collaborative naming process led to the adoption of a new name that unified members under a clearer and more contemporary brand.

The visual identity introduces a clean, compact aesthetic anchored by an interconnected floral symbol representing collaboration and category breadth. The result is a bold and modern brand presence that reflects the evolution of the industry while strengthening member alignment.