I’m a Creative Director and designer focused on shaping brands that are clear, distinctive, and built to last. I believe strong ideas and thoughtful design can clarify complex challenges and create work people genuinely remember.

My experience spans branding and identity, art direction, digital platforms, print, and brand systems. Across disciplines, I take a strategic and considered approach to craft, helping organizations define who they are and how they show up consistently across touchpoints.

I’ve worked with a range of organizations including Apple Canada, Canada Life, Genesis Motors Canada, Scotiabank, Softchoice, Mativ, Apotex, These Architects, Cosmetics Alliance Canada, FairSport, Look Good Feel Better, and Tangerine Bank, across sectors such as automotive, finance, health, food and drink, retail, and technology.

My work has been recognized by Communication Arts, Applied Arts, The Advertising and Design Club of Canada, Graphisme Québec, HOW Magazine, and the Marketing Awards, and has appeared in publications including Time International and Sports Illustrated.

If you’d like to talk about a project or connect, you can reach me on LinkedIn.