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TONY PONZO

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Look Good Feel Better

A program dedicated to supporting women as they navigate the emotional impact of cancer treatment through confidence, care, and community. A new brand identity was developed to reflect the strength, optimism, and resilience at the heart of the organization.

The logo and visual system emphasize clarity, warmth, and dignity, creating a cohesive framework that communicates support and empowerment across touchpoints. The result is a considered identity that reinforces the program’s mission while celebrating renewal and self-confidence.

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LGFB_app.jpg
LGFB_business card.jpg
LGFB_guidelines.jpg
LGFB_tote bag.jpg

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